Calzedonia
“I wanted to be an entrepreneur”: this is the purpose Sandro Veronesi has never hidden from anyone since his university days.
His “creature” is Calzedonia, born in 1986 as a retail chain that distributed products manufactured by third parties.
Thanks to the progressive expansion of the range and a development path mainly by internal lines, based on the integration of production and distribution, Calzedonia was able to conquer the domestic market in a few years and achieve important goals abroad.
The case presents the main stages that have marked the history of the group and the evolution of the organizational model.
It then illustrates the main competitive, economic-financial and social performances that the group has achieved in adherence to the company’s leitmotif: “normality comes from growth.”