Kayser Italy

How does Kayser Italia, a medium-small company located in Tuscany whose capital is wholly owned by the founder and his family, compete in an industry like aerospace engineering where multinational players operate?
The case tells how the leadership of founder Valfredo Zolesi succeeds in making Kayser one of the key players for scientific experiments in microgravity developed in Europe, and how its experiments to analyze the reactions of the human body in the absence of gravity have made a great contribution to modern medicine.

Kayser is celebrating its first 30 years in business in 2016), during which time it has gained increasing notoriety primarily for its expertise in the creation of payloads-what is transported into space such as a telescope, a satellite, a biology experiment-at all of the world’s major space agencies, from U.S. Nasa to Russia’s Roscosmos, ESA, and China’s CNSA.